Traffic: 1k clicks per month to 1.16k clicks per month 

Revenue: $20k per month to $65k per month 

Here, we first discuss the problems every company faces when they are out for SEO and marketing services.

The Problem of Every Pest Control Company Owner

Pest clients found his growth impeded by a lack of online visibility. Despite having superior and ethical services, each brand was underrepresented on search engine result pages (SERPs). 

When the client came to us, he had a poorly functional website, no search traffic outside of the brand name, and was not showing up for local searches in organic results or the local 3-packs. 

The poor design of the website, inadequate technical SEO, and lack of keyword-optimized, informative blogs caused potential customers to choose more visible competitors. Also, the Google Business Profile was not fully optimized, which made it difficult for local clients to find his services.

Strategy & Solution

After analyzing the respective markets and business operations to understand the target clients, each received the following services, which are only snapshots of the much more in-depth picture:

Website Redesign and Technical SEO: 

We conducted an in-depth analysis of the website and identified areas of improvement for UX, optimized CTAs, and stronger technical SEO. The website was redesigned with user-friendly navigation, mobile optimization, Schema optimization, and fast load times to improve user experience. 

Keyword Research/Content Overhaul/On-Page SEO: 

Keyword research was carried out to find high-intent keywords related to pest control services. All existing content was overhauled using our 7-layer editorial system that involves both traditional editing and SEO enhancements. Concurrently, other SEO elements like meta tags, alt texts, and all on-page SEO, like internal links and header tags, were optimized. On-page SEO strategies were implemented, focusing on these keywords to target potential customers at the bottom of the sales funnel. 

Robust Blog Creation:

Created a series of informative and engaging blog posts focusing on Unique Selling Positions and brand stories. These blogs were optimized for search, informative, and addressed common customer queries to attract and retain organic traffic. We also began writing 3-5 fresh blogs monthly, along with revamping older content monthly, focusing on local keywords and top-level search information. All were optimized for converting traffic into sales leads.

Google Business Profile Optimization:

 To boost local visibility, ContentMender optimized each business’s Google Business Profile. They updated the business information, added high-quality images and content, managed reviews, and ensured the business appeared for relevant local searches.

Overall Impact:

By Following this strategy, we increased the traffic and revenue of the pest control company by 120X

Traffic: 1k clicks per month to 1.16k clicks per month 

Revenue: $20k per month to $65k per month 

• Website traffic: More people will find the company’s website through search engines and local listings.
• Lead generation: Optimized content and a user-friendly website will convert website visitors into potential customers.
• Customer acquisition: Improved visibility and positive reviews will attract new customers.
• Revenue: More leads and customer acquisition ultimately lead to increased revenue for the pest control company.