When it comes to pay-per-click advertising, IT support businesses sure do have it rough. The fact is if you want to pay-per-click for ads under the keyword “IT support” you’re going to be paying an insane $40.00 per click.

It’s the same with “IT support specialist” and “IT services” which both cost $35.00 per click. These keywords have some serious competition as well, meaning it’s likely your ad will only be displayed in subpar locations.

With SEO you can target these keywords without having to pay daily PPC ad costs. And beyond that, SEO helps you target specific, long-tail keywords that have high “commercial intent”.

For example, when someone is searching for “IT support” they might want to know about IT support statistics, or the history of IT support, or any number of things. That means they aren’t always looking to actually make a purchase.

On the other hand with targeted, long-tail that use location or industry-specific terms like, “best IT support services company for recruiters” or “best IT support company in Phoenix”, you can be sure the traffic you are getting is looking to actually use your services.

So are IT keywords expensive?

Yes, very.

We love giving out SEO tips for companies just starting to use search engine optimization because once you understand the power of SEO, we know you’ll be calling us for more. Here are just a few to get you started:

• Know your audience. One of the best tips for tech or IT companies is to know your audience. When it comes to formulating your SEO strategy you need to be aware that your target audience is most likely decision-makers or highly skilled technical professionals. That means any content strategy has to be up to par for that level of professional.
• Target the right keywords. Targeting the right keywords starts with knowing your audience as we discussed, but then you need to know how to properly use keyword research tools like Google Search Console, Ahrefs, Moz, and others.
• Find your SEO faults. Finding your SEO faults is another great tip for tech companies. The fact is tech companies already have a lot of the expertise needed to fix their own technical SEO faults, so why not take the time to learn more about how technical SEO works and try some DIY.
• Publish great content. Finally, because your audience is going to be mostly professionals, you’ll need to publish high-quality content consistently. That, of course, will take time and considerable effort.

Did you know an incredible 61% of marketers say improving their organic search traffic with SEO is their top priority?

That’s because the value of organic search traffic really can’t be understated—and that’s especially true for tech companies.

The reality is PPC advertising is expensive and social media takes consistent time and effort, but with SEO you won’t have to lift a finger and the leads come to you.

That’s why we believe SEO is the best option for tech companies. If you want to hear more, please contact for more information.

Backlinks are one of the many crucial aspects of SEO. You see, Google was founded as a hypertext search engine meaning it crawls through websites using hyperlinks.

What does that mean for you? It means the authority and relevance of your backlink profile matters.

While some old school backlinking strategies aim to get quick links with poor content, we focus on only what are called white hat backlinking strategies.

By leveraging our partnerships with industry associations, media companies, and more, we are able to publish high-quality content on relevant, authoritative sites.

For example, we often publish what we like to call community panels on high domain authority sites like SHRM.

That’s why our digital PR services build more than just a strong backlink profile, they also build brand awareness and reputation.

Step one for any SEO strategy is an in-depth audit of your website to see where it can be improved in the eyes of search engines and users.

From technical SEO aspects like site speed and duplicate content to digital PR initiatives that build brand awareness and your backlink profile, there’s a lot to do if you want to get SEO right.

So don’t be afraid to call in the experts. We’ve been doing SEO for almost a decade now and we’d love to share all that we’ve learned and we would be more than happy to help you get started with SEO.